Podcast advertising is growing and is a great way to promote your brand and products!
Podcasts — radio’s younger, on-demand sibling — are swiftly gaining popularity with many of the demographics that marketers desire most.
Why are podcasts so popular? For one, many people listen to them on smartphones, so episodes can tag along on morning commutes, midday walks and evening jogs. Plus, there are more than 555,000 shows with topics for nearly every interest.
That wealth of content has turned million of people into podcast listeners, according to recent data, that audience is projected to grow over the next years.
Such rapid growth raises an obvious question: Do podcast sponsorships deliver a solid return on investment? The answer is YES.
How does Podcast Advertising work?
The average podcast has three slots for ads —a pre-roll, mid-roll and post-roll. A pre-roll ad greets listeners during the first 15 to 30 seconds of an episode. Mid-roll ads last 60 to 90 seconds and play halfway through an episode. A 20- to 30-second post-roll ad plays just before the closing credits.